ASG revolutionises warehouse location for iconic brand Airwair International


The iconic British footwear brand – Airwair International – has enlisted the help of ASG Services to streamline operations at their new 104,000 square foot warehouse in Northamptonshire. The cult-favourite label, better known as Dr. Martens, is now using cutting-edge technology designed by ASG to locate stock in their large depot space.

The new warehouse, located in Raunds in Northamptonshire, uses ASG Service’s custom labelling and barcoding system to ensure quick handling and sourcing of Airwair’s products. From the brand’s range of iconic boots and shoes along with accessories, shoe care products and clothing, it’s vital that staff can find stock without delay, all within a busy warehouse environment.

A trailblazing system, especially for Airwair

To create the solution, ASG Services assessed the warehouse operations to come up with a bespoke system for Airwair. After the initial assessment, the new system was installed and completed within 10 weeks, including upper beam labels, shelf pick indicators, and aisle markers for different parts of the warehouse.

Mark Ashton, Warehouse Manager at Airwair said: “We’ve already seen the benefits of the new system, and the labelling and colour identification combined with the shelving layout has made working in the warehouse much more efficient. It’s helped to streamline the location process without over-complication.”

ASG also included the Airwair logo on the aisle markers, applied using a specialist UVprinting process to give a more corporate finish, along with removal of PVC from the whole product range.

For more information on ASG Services.